The rise of digital books has allowed authors to bypass traditional publishing companies and release titles independently. Without the publisher's help, you need to figure out a marketing plan to help promote your book. Learn how a digital marketing agency can help promote your book, reach readers, and increase sales.

1. Book Trailers

For years, movies have released trailers to promote new films, and now book authors are using the same advertising method. Instead of just a written blurb about a book, a digital marketing agency can help create a 15 to 30-second book trailer that features sound effects, animation, and artwork to help draw interest to your novel.

The trailer will tease just enough about the book to get people interested. A digital agency can add links so viewers can easily find your book online and pre-order a copy before the book gets released. A marketing company can create different video sizes to accommodate regular video streaming websites and social media formats.

2. Influencer Posts

If you get your book into the hands of social media influencers, then you can help draw attention to the title. For example, an influencer may pose for a picture while reading the book. Some influencers may post short reviews of the book. When people see the book, their interest will rise knowing that others are reading the same title.

In some cases, certain users may use videos or video blogs to discuss the book. A digital agency can help arrange all of the connections and will know which social media profiles can help draw in the biggest audiences. For example, if you wrote a young adult book, you may get more potential readers if a young social media user posts about the book.

3. Book Quote Memes

Highlight some of the great sections of your books with the creation of GIFs and memes. A digital marketing agency can use a professional graphic design team to come up with logos, templates, and unique fonts that can display some memorable quotes from the book and use them to share online.

Along with the quote, the meme may feature a link to your book's official website or an online store that sells the book. You can have a whole set of images to use and spread around various websites including social media. The quotes can help build excitement for the book and spread naturally when people are drawn to the words you've written.

Planning the marketing ahead of the book's release will help draw a lot of interest and could lead to bigger first-day sales.

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