As a small business owner, you have a lot of things to concentrate on. When it comes to running your online business, you have a limited amount and resources to focus on SEO, which is why you want to make sure you are smart with what you choose to focus on in regard to SEO.

Focus on Building Your Technical SEO

When it comes to what you should focus on first, you will want to focus on the technical side of building up the SEO on your website, which essentially means setting up your site pages so that search engine crawlers can properly read and index your site. Without the right technical set-up, even if you have amazing content on your site, you will not get the ratings you are looking for.

When you create a page, you will want to make sure you choose a URL for that page that describes the content and is keyword rich. Use both headings and subheadings on each page. When you add an image, always fill in the "alt text," which allows you to describe the image for those who are visually impaired. Alt text on images also helps improve the SEO of your website.

You are also going to want to make sure that all the links on each page work. Broken links can damage your SEO rankings as well.

Focus on Local SEO

Second, you should focus on targeting location-based SEO keywords. As a small business, focusing on location-based SEO can really help you attract traffic. You should use long-tail local keywords. 

Start by setting up a Google My Business Profile and other local business files. Add your information, such as an address, phone number, and website address. Claiming your Google Business profile, as well as claiming your business profile on sites like Yelp, Angie's List, and Yellow pages will help your business come up in local searches.

Create Regular Content

Finally, you will want to make sure that you are creating content regularly. You should be adding new information to your website on a regular, consistent basis, if that is once a week or once a month. Regular activity on your website will show search engines that this is not a dead website; it is a website that is offering valuable information.

As a small business, you should make sure your website is set-up to master SEO's technical side. From there, you should focus on local long-tail keywords to dominate local search results. Finally, you should post content consistently. 

For more information, contact an SEO service.

Share