As a small business, you will want to ensure you are doing everything you can to attract new clients and customers and bring in business. One way to bring in business is by improving your visibility online, which can be achieved by building up your SEO.

Tip #1: Create Keywords to Target

To build your presence, you need to have keywords to target. Keywords are words and phrases that people will use to look for products and services that are related to your business. Creating a list of keywords is essential. You can use keyword tools to help you build a list of words to target or work with an SEO service to build the list.

You are going to want to have both short- and long-tail keywords that you target. This list should contain somewhere between twenty to fifty keywords. These words are going to be the basics of your SEO strategy.

Tip #2: Use Keywords Strategically

Second, you are going to want to be strategic about how you use that keyword list. You are going to want to use them in the URL for your website pages. You are also going to want to use the targeted keywords in your titles and in your meta descriptions. You don't want to stuff your site with keywords, but you will want to use them in the right place. An SEO service can help you learn how to use the keywords properly and how to use them without stuffing.

Tip #3: Focus on What Makes You Unique

As you start to create content using your keyword list, you will want to focus on what makes your small business unique. It could be your geographical location, or it could be the services or products that you offer. You will want to write about what makes you unique, which will allow you to stand out in the online digital space.

Tip #4: Create Original Content

Finally, to put those keywords to use, you are going to need to create original content. You will need to either write the original content yourself, hire a content writer, or work with an SEO agency to create original content. You will want to create articles, make videos, and put-up pictures that provide potential customers and visitors information about your business. You will need to create original content for your website and social media accounts that build upon your targeted keyword list.

You will want to work with an SEO agency to improve your presence online and build your online visibility. Building your online visibility will help you gain more customers and, in turn, improve your business.

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