When you run a small business, it's important to keep your customers in mind at all times. One way of keeping them happy is by conducting consumer insights surveys, which help you determine what your customers want and how they like to be communicated with and where they shop, how they spend their money, and much more. What advantages can these customer insights offer?

1. Better Personalized Marketing 

Personalized marketing might sound like it's out of your league, but all you need to get started is to learn about consumer shopping habits and behaviors. By conducting a consumer insights survey, you can establish which consumers use your products or services. 

You can also see how they interact with your product regarding usage patterns, likes, and dislikes. When it comes time to target them with marketing efforts, you have information specific to them instead of more general data points.

2. Discover Reasons for Customer Churn and Reduce It

Customer churn defines the rate at which you lose customers. By surveying your customers, you can understand why they're leaving and prevent future customer churn. Conducting consumer insights surveys makes it easy to understand your market and gives you valuable information that informs you about how to improve and grow your business.

3. Gather Intelligence for a New Market

No matter what you're selling, tapping into new markets can be tough without information. Fortunately, there are many ways to get critical intel without breaking your budget (or straining your time). Customer insight surveys are very helpful in showing you what works and what doesn't in different markets. 

4. Increase the Customer Lifetime Value

Customer lifetime value (CLV) can help you calculate how much a customer is worth and how much to spend on gaining them. By increasing CLV, you can grow your small business profitably and efficiently. 

A consumer insights survey will help you gain valuable information about your target market that may increase customer loyalty and drive future sales. It enables you to retain customers for repeated business. 

5. Improve the Customer Journey

Most small businesses follow a simple process: take customer orders, make products, and deliver products. The journey isn't always as clear or transparent as it should be. That's where customer insights come in. 

A good consumer insights survey can help you understand your customers better and deliver more value. Here are some questions you might ask: What was your primary reason for purchasing from us? What do you like most about our product? How could we improve? The answers will help improve your customers' journeys.

Contact an online marketing agency to explore how to set up a consumer insights survey for your business. 

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