The African American Elite, Digital Marketing, And The Online Generation: What All Of These Mean For Sales
The African American elite, otherwise known as the African American upper class, amount to less than one percent of the African American population. In comparison to White elite, which amounts to two percent of the total population, there is still a reasonable disparity between the two. However, that does not mean that your company cannot come up with ways to market to African Americans. Even the elite group has kids, and those kids are online just as much as any other class or race.